Selling a home in today’s competitive market requires more than just posting it on the internet. With the increasing number of homes being put up for sale, such as the eight-year high in the number of homes listed for sale, as reported by Zoopla in early 2026, home sellers must think smarter to attract genuine buyers.
Whether you are based in Ilford or the surrounding area of Newbury Park, getting your property noticed by the right people is essential to getting viewings and offers quickly. Choosing local experts like Oakland Estates, established estate agents in Ilford, helps sellers benefit from strong market insight, accurate pricing advice, and focused marketing approaches that attract the right buyers.
This guide will take you through the best marketing methods, allowing you to put a spotlight on your property.
1. Put Your Home Where Buyers Are Looking
The key to a successful property sale is visibility, and this is especially important on the major online portals.
Websites such as Rightmove and Zoopla are still the first port of call for most prospective buyers. Rightmove alone accounts for more than 80% of the use of property portals in the UK property market. It is therefore crucial that your property is advertised on this site to reach as many people as possible. (Rightmove)
Your estate agent should make sure your property appears on:
- Crisp and high-quality
- A persuasive, informative description
- Accurate room dimensions and features
These factors not only increase the search results visibility but also lead to more click-throughs from potential customers who would otherwise have scrolled by a faint listing.
2. Show Your Property at Its Best
Great marketing begins with great presentation.
A property that looks attractive online is sure to make a great first impression – and first impressions are important. As recommended by experts in the portal industry, your entry should feature at least 6 to 7 good quality photos, including some of the outside of the property taken in good light.
Some simple tips for staging can make a world of difference:
- Remove clutter and personal items from rooms
- Let in natural light where possible
- Emphasize unique selling points such as garden space or historic features
Professional photos or even a video tour of your home can make it stand out, and in areas such as Ilford and Newbury Park, where there are many options available to buyers, this is especially important.
3. Leverage the Networks of Estate Agents
Collaborating with seasoned local professionals can greatly increase exposure. An agent not only posts your listing but also uses:
- Email databases of active buyers
- Local Advertising and Press
- Social media campaigns and advertisements
For example, the agents may forward your property information to potential buyers who have already registered and are searching. They may also advertise your property to social media users, which may increase the chances of receiving enquiries from potential buyers who fit the required profile.
This multi-channel marketing approach gives your campaign more depth than just “being listed” online.
Tip: When selecting representation, look for agents who are actively demonstrating their digital and offline marketing strategies – this will give you an indication that they are aware of how to maximise exposure beyond the standard property portals.
4. Leverage Social Media to Expand Reach
Social media sites such as Instagram, Facebook, and even LinkedIn are very useful tools in the marketing mix for property. Many estate agents now have specific campaigns where they advertise properties to local areas – both online and location-based.
Social media allows your property to come alive in front of potential buyers who are not necessarily viewing property portals on a daily basis. The difference here is that you have the ability to:
- Share video tours or carousel photo posts
- Encourage open house dates
- shares among potential buyer networks
When used in conjunction with portal listings, social media generates further traffic, and in many cases, enquiries are received quicker, especially in the more active markets around Ilford Station and Goodmayes.
5. Emphasise Local Appeal in Your Listing
Buyers are not simply purchasing a house; they are investing in a lifestyle and a community. Utilising local strengths in your marketing can be the difference between a sale and a missed opportunity, something estate agents in Newbury Park understand well when positioning properties for the right audience:
- Access to transport links (e.g. Elizabeth Line stations)
- Parks, schools, and shopping districts within the area
- Community atmosphere and facilities
For sellers in Ilford and Newbury Park, highlighting these qualities in your property description will help attract buyers who are specifically looking in these areas, rather than just browsing in general. Local knowledge is important and can help drive interest from buyers who have already set specific search parameters.
6. Keep Information Fresh and Updated
In a constantly changing market, stale information can go out of favour quickly. Your real estate agent should be checking on the performance of your listing and making changes as necessary. This might include:
- Updating the price if interest is slow
- Adding new photos after a minor refresh
- Adjusting the description to fit search trends better
By remaining proactive in your marketing efforts, you can ensure that your property is kept visible despite the addition of new homes to the market, a factor that has been especially important in light of the recent increase in listed stock.
Conclusion
Marketing your property for maximum exposure isn’t just about plugging it into a couple of websites — it’s about telling its story to the widest relevant audience.
By incorporating a strong online presence, professional presentation, agent support, and local features, you can greatly improve the chances of attracting potential buyers and selling within a reasonable period of time.
Regardless of whether you decide to hire Ilford estate agents or other professionals in the Newbury Park area, these key strategies will help ensure that your property receives the exposure it deserves, not to mention the right exposure.
If you are looking to sell, rent or buy a property in Ilford, explore our latest listings below.
For more details or to book a free property valuation, contact our team today — our property experts are here to guide you through every step of your property journey.
Call us at 020 3972 7341 or email info@oaklandestates.co.uk.
Don’t forget to follow our socials for the latest property market advice and listings:
https://www.facebook.com/Oakland-Estates-1426149597689066/?fref=ts
